About Apex Brand Collection
Built with Intention. Rooted in Community. Powered by Flavor.
Apex Brand Collection is an Idaho-based hospitality group founded by restaurateur Scott Slater — best known for launching the iconic Slater’s 50/50 and now focused on building bold, original dining experiences across the West.
We don’t follow formulas. Every Apex concept is created from scratch — with obsessive attention to flavor, design, service, and storytelling. Our restaurants aren’t just places to eat — they’re places to gather, connect, and feel at home.
Our current collection includes:
Hemlock – A modern steakhouse redefining fine dining in downtown Boise, focused on Idaho beef, dry-aging, and seasonal innovation.
Understory – A cocktail-first venue for intimate events, ambient drinks, and refined hospitality.
Spitfire Tacos + Tequila – Serving “authentically made inauthentic tacos” and a serious agave collection, with multiple Idaho locations — including our flagship in downtown Eagle and a vibrant lakeside outpost in McCall.
Earlybird Breakfast Burritos – A fast-casual burrito counter turning breakfast into a full-flavored ritual, built for mornings on the move.
At Apex, our mission is to build spaces with soul — restaurants that reflect the neighborhoods they serve and the people who bring them to life. We believe great hospitality is intentional, flavor should be unforgettable, and no detail is too small.